"You really want people in Marketing Communications to 'get it.' Well, Jane definitely gets it!" |
CONTENT STRATEGY
Do your digital, print and social media messages sing in harmony—or discord?
Do you have an exceptional brand promise—but your customers can't explain it? Have too many voices drowned out the essence of your organization? Is content an afterthought on your road to customer engagement? Messaging matters. Just as important, how you use it matters. Consistency across all of your internal and external communications platforms creates clarity for your customers; ensures a positive, replicable and repeatable brand experience; differentiates you from the crowd; and supports communications efficiency. And, by carefully planning your communications in advance, you prevent messaging creep, slipshod writing, and your customers from losing interest. Using your own brand architecture and voice—or those we develop for you—we will create a comprehensive communications plan designed to achieve your most critical goals. Request more information. |